Reach your audience in the supermarket
Silpo shoppers may also be customers of your salon, medical centre, bank or another business. Introduce your offer to them.
Supermarket advertising
Audio advertising in Silpo supermarkets
Tell Silpo shoppers about your business, products or services. Media Retail helps you plan supermarket audio advertising, create your ad and launch your campaign.
Choose stores and plan your campaign
Your brand
on the sales floor
on the sales floor
- Format
- MP3 audio ad
- Timing
- Tailored to your campaign
- Placement
- From one supermarket
About the format
How in-store audio advertising works
Audio ads play through the sales floor sound system while visitors shop. Reach the supermarket audience with news about your business opening, services, special offer or new residential development.
We work with advertisers to find solutions for their business goals. Choose stores and campaign dates, and Media Retail will help with location planning, your audio ad and launch. Reclamist makes it easy to plan placements in the cities and districts you need.
We can create the audio ad for your campaign with a male or female voice, multiple voice parts and background music. Turn your idea into a clear message for shoppers, with fast production at an affordable price.
The locations you need
Start with one supermarket or choose several stores in the cities and areas relevant to your business.
A recurring message
Your ad plays on an agreed schedule throughout your chosen campaign period.
Campaign experience
Clients and placement examples
Foxtrot — monthly campaigns
The electronics and home appliance retailer has been advertising in Silpo supermarkets throughout Ukraine for several years. Its campaigns cover the entire chain, with placements running every month under an agreed annual budget.
Taxi 838 — cities it serves
Taxi 838 runs ongoing audio advertising in selected Silpo supermarkets. Its store selection covers the cities where the taxi service operates.
JYSK — store openings
JYSK books audio advertising for new store openings. These campaigns are tied to a specific event and its dates.
Our advertisers also include
- Intergal-Bud
- UPG
- Pravova Dopomoha
- European University
- Euroland
- Bugatti
- ALSER
- Market Dverei
- AGROMAT
These are some of our advertisers. We work with both large chains and local businesses: placements can start with a single supermarket.
How to advertise
Four steps to launch
From choosing stores to approving your campaign.
Choose your stores
Choose one or more Silpo supermarkets and prepare your location list in Reclamist.
Set your campaign dates
Set dates to suit your goal: a month-long campaign that can be extended, or a specific period for a business opening, promotion or event.
Provide or commission your ad
Share your finished audio ad or let our team create it. We will help choose the duration, voice and music to suit your advertising idea.
Confirm the placement
Agree the media plan, ad materials and campaign launch terms with Media Retail. After launch, your manager will confirm that the placements have started.
Reclamist
Open ReclamistTurn your idea into a location plan
Use Reclamist to choose stores, set dates and put your campaign together. If you would like to discuss your goals first, contact us for help with planning.
Placement details
Frequently asked questions
How do I choose stores for my campaign?
Start with one Silpo supermarket or select stores in your target cities and districts. Browse locations in Reclamist, and our team will help create a location plan for your audience.
How do I prepare an audio ad?
We work with MP3 audio ads. We will help choose the duration and shape your message around your brand, offer and a clear call to action.
Can you help create the audio ad?
Yes. We create ads for Silpo campaigns with male or female voices, multiple voice parts and copyright-cleared background music. We will find a sound for your brand and provide a production quote and schedule.
How can I get a campaign quote?
Choose stores, dates and your preferred playback schedule in Reclamist, or tell Media Retail about your goals. We will prepare a quote and help plan a campaign around your budget.
Can I discuss my goals with you first?
Yes. Email or call Media Retail. Tell us what you want to advertise, where you would like to reach shoppers and when you plan to run your campaign.
Which supermarkets are available for audio advertising?
For supermarket advertising campaigns in Ukraine, our current placements are in the Silpo chain. View current stores and addresses in Reclamist and select them for your campaign. Discuss specific cities or locations with Media Retail.
How long can an audio advertising campaign run?
Choose a period that fits your goal, including a single day. Most campaigns are booked for a month, and regular advertisers then extend their placements. For a business opening, promotion or another event, you can agree on specific start and end dates.
How is the ad playback schedule planned?
Together, we will choose the campaign period and playback frequency so your message is heard regularly in the selected supermarkets. The schedule will be included in your media plan.
How can I check that my audio campaign has started?
After launch, your manager personally confirms that the campaign has started. You or your representative can listen for the ad in a selected supermarket. Before visiting, ask your manager about the agreed broadcast schedule.
How can I arrange an in-store audio recording?
Discuss a recording with your manager when planning the campaign. Together, we will agree on the store and a playback confirmation format for your needs.
How is Reclamist developing?
Planned integrations with Vionsy Pro and Retail Radio will expand the platform’s capabilities for video screens and audio locations. Online confirmation of advertising playback is one of the planned developments.
Media Retail
Let’s discuss your campaign
Tell us about your business, target cities and preferred dates. We will help you choose supermarkets, prepare your audio ad and plan a campaign around your goals and budget.