A visual message
Show packaging, a product or a key benefit that is easy to understand at a glance.
Retail advertising
Advertising on self-checkout screens
Self-checkout advertising places video ads on screens in the payment area. Show supermarket shoppers your brand, product or promotion. In Ukrainian industry communication, self-checkout tills are often abbreviated as KSO.
Explore placements and plan a campaign
Your video
in the checkout area
in the checkout area
- Format
- Video advertisement
- Placement
- Self-checkout screens
- Platform
- Reclamist
About the solution
Let customers see your product
Video combines a product image, recognisable brand colours and a short message. Customers encounter your advertisement on a self-checkout screen while they are in the checkout area.
We will help you choose locations, plan playback and prepare video for self-checkout screens. Get guidance on the format and design so your offer stands out in the checkout area.
An in-store touchpoint
Your video becomes a customer touchpoint in the self-checkout area.
A consistent campaign
Align the video with your other campaign materials for a consistent brand presence.
Your goals
What to show on screen
Product introductions
A clear product shot and one compelling reason to notice it.
Seasonal offers
A video message about a current promotion, a new collection or seasonal products.
Brand recognition
A logo, distinctive visual style and short story that make your brand memorable.
Getting started
Four steps to launch
From your advertising idea to a video ready for screens.
Define your goal
Tell us about your product, audience and preferred campaign dates.
Choose placements
Explore available locations in Reclamist and agree on your placement list.
Prepare your video
Share your video with our team. We will advise on duration, resolution and text placement for clear presentation on the screens.
Approve the launch
Agree on the creative, dates, screening schedule and placement terms.
Reclamist
Open ReclamistPlan your video campaign in Reclamist
Start with the available advertising options or contact Media Retail. We will help turn your idea into a specific placement plan.
Good to know
Frequently asked questions
What is a self-checkout?
A self-checkout is a terminal where customers scan and pay for their purchases. This service places video advertisements on its screen.
How do I prepare video for self-checkout screens?
We will advise on format, duration and resolution for your campaign, helping your main offer, logo and call to action stand out on screen.
How can I use an existing video in my campaign?
Send us your video. We will advise on presenting it on self-checkout screens and help adapt its format and text.
How can I get a placement quote?
Choose locations and dates in Reclamist or tell our team about your project. Pricing depends on the settings of your campaign.
Media Retail
Bring your brand to shoppers
Tell us what you are advertising and when. We will discuss placements on self-checkout screens.