Shared guidelines
An agreed musical direction and process for brand messages.
Retail Radio for chains
Music management for retail chains
Set consistent audio guidelines across your retail chain while allowing for differences between stores. Organise music, ads and announcements through Retail Radio, with location groups, shared content and schedules built around your chain’s needs.
Discuss your store formats, equipment and goals
Music and messages
on your schedule
on your schedule
- Content
- Music and advertising
- For
- Stores and retail chains
- Product
- Retail Radio
About the solution
A coordinated approach to audio across your stores
When every store chooses its own music and announcement times, consistent programming becomes harder. Centralised music management starts with agreed guidelines: music styles, message types, an update process and people responsible for the programme.
Shared guidelines do not require an identical stream in every location. Store groups can reflect format, region or local offers. Before launch, decide which content is chain-wide and which is relevant only to specific stores.
Your team can manage the content after training, or Media Retail staff can do so by agreement. Define who prepares and approves content, updates schedules and checks playback.
Retail Radio is an established online audio streaming platform for stores and retail chains. Music, advertising and announcements form an online broadcast that requires an internet connection. Advertising can be added or removed promptly, without waiting for overnight synchronization.
Store groups
Account for different formats and local offers in your chain’s programme.
Schedules and reporting
Manage the programme in the platform and use reports to review broadcasts.
Your goals
Plan your chain’s audio programme
Brand music guidelines
Agree on the character of the music and permitted differences between store formats.
National and local promotions
Separate chain-wide campaigns from offers for selected store groups so that messages match the location and offer period.
Operational announcements
Define how service and store announcements are prepared and who keeps them up to date.
Getting started
Four steps to launch
From brand guidelines to a phased store rollout.
Map your locations
List store numbers and formats, internet access and existing sound systems.
Agree programming guidelines
Define music styles, location groups, advertising needs and responsibilities.
Review the first locations
Set up the stream and schedule, listen in the stores and agree any adjustments.
Roll out in stages
Apply the agreed approach to other stores and establish a regular content workflow.
Retail Radio
Discuss your projectPlan your chain’s music service
Send us the number and formats of your stores, your current sound setup and how you manage music today. We will discuss location groups, content, support and the rollout process.
Good to know
Frequently asked questions
Can stores in the chain have different programmes?
Yes. We agree shared content and differences for groups or individual locations to reflect store formats and local offers.
Who will manage music and announcements?
Your team can manage the service after training. Management by Media Retail staff is also available by agreement, with the scope defined before launch.
Will the music work without internet access?
Receiving the Retail Radio stream requires an internet connection. Check connection stability and playback configuration before launch.
What determines the cost of the service?
To prepare a proposal, we ask about locations, equipment, content and who will manage the stream. Retail Radio primarily uses a subscription model; setup and support requirements are agreed separately.
What information is needed to set up audio playback?
Tell us the number of stores, your playback equipment and sound system. Explain whether you need music only or also advertisements and announcements, and whether content should differ between locations.
Practical guides to in-store music
What music should play in a supermarket?
Choosing supermarket background music: an unobtrusive sound, volume, vocals, repetition and listening checks on the shop floor. The Media Retail approach.
Why staff favourites do not always suit store shoppers
Separate personal music tastes from store needs: selection guidelines, repetition, staff feedback and a consistent approach across a retail chain.
How to combine music, ads and announcements in a store
Plan a store audio programme: balance music and announcements, write clear messages, match audio levels and check advertising schedules in practice.
Media Retail
Discuss audio for your retail chain
Send us the number and formats of your stores, your current sound setup and how you manage music today. We will discuss location groups, content, support and the rollout process.