Music for your format
An agreed music selection for your shop floor and audience.
Supermarket music service
Music for supermarkets
Bring background music, promotions and customer announcements together in one Retail Radio stream. We help plan supermarket audio around your store format, opening hours and existing sound system.
Discuss your store formats, equipment and goals
Music and messages
on your schedule
on your schedule
- Content
- Music and advertising
- For
- Stores and retail chains
- Product
- Retail Radio
About the solution
Background music suited to the shop floor
Supermarket music shares the space with conversations, checkout sounds and service announcements. Start by listening on the shop floor: is coverage even, are announcements clear, and can customers still talk comfortably?
Agree the music selection around the store format and audience. Then identify useful messages about current offers, loyalty programmes or store services. A schedule helps balance background music and promotional needs.
Retail Radio delivers an online audio stream and requires an internet connection to receive it. Before launch, we review playback equipment and the connection to your amplifier and speakers. Compatibility with an existing sound system depends on its configuration.
Scheduled promotions
Your ads and announcements scheduled for the relevant periods.
A clear launch process
Configuration review, stream setup and team training.
Your goals
What to include in your supermarket programme
Everyday background music
Agree on a musical direction and review how the selection feels throughout the working day.
Seasonal offers
Schedule spots for the duration of a promotion and remove messages when the offer ends.
Useful announcements
Use short, clear messages about store services, loyalty programmes or changes to opening arrangements.
Getting started
Four steps to launch
Start with a specific store and review the result on the shop floor.
Describe your locations
Share the number of stores and describe your existing sound system.
Agree on content
Choose the musical direction, advertisements and announcements.
Set up playback
Together we will agree on a connection method and schedule for your locations.
Check the sound
Check playback in your stores and adjust the schedule as needed.
Retail Radio
Discuss your projectPlan audio for your supermarket
Tell us about the store size and format, sound system and announcements you need. These details help us prepare a setup and support proposal.
Good to know
Frequently asked questions
Can I use Retail Radio in just one supermarket?
Yes. You can set up a stream for one location or agree shared and store-specific guidelines for several stores.
Can we add our own advertisements?
Yes. Your advertisements and announcements can be included in the audio stream and scheduled for playback.
How can I connect Retail Radio in my stores?
Tell us about your sound system and equipment. We will help choose a configuration and arrange connection of your locations.
Will the music work without internet access?
Receiving the Retail Radio stream requires an internet connection. Check connection stability and playback configuration before launch.
What determines the cost of the service?
To prepare a proposal, we ask about locations, equipment, content and who will manage the stream. Retail Radio primarily uses a subscription model; setup and support requirements are agreed separately.
Our approach to supermarket music
Our guiding idea: shoppers should feel comfortable, even if they cannot recall a single track afterwards. This is a practical Media Retail principle, not a strict test of playlist quality.
Practical guides to in-store music
What music should play in a supermarket?
Choosing supermarket background music: an unobtrusive sound, volume, vocals, repetition and listening checks on the shop floor. The Media Retail approach.
Why staff favourites do not always suit store shoppers
Separate personal music tastes from store needs: selection guidelines, repetition, staff feedback and a consistent approach across a retail chain.
How to combine music, ads and announcements in a store
Plan a store audio programme: balance music and announcements, write clear messages, match audio levels and check advertising schedules in practice.
Media Retail
Discuss music for your supermarket
Tell us about the store size and format, sound system and announcements you need. These details help us prepare a setup and support proposal.